Are you struggling to get traffic to your new blog? So was I, until I found Pinterest! Pinterest is best way to get loads of traffic to a new blog.
In this post I’m going to help you set up your Pinterest profile and optimize it for success. Ready to get tons of traffic from Pinterest? Let’s do this!
Let’s Focus On Pinterest Only
When you’re a new blogger, you will be tempted to want to do everything to get traffic to your new blog. You’ll want to get traffic from Pinterest, Facebook, Twitter, Instagram, Google, Youtube, forums, guest blogging and more!
Let me be honest with you. You need to stop! If you try to master them all you will not be successful with any of these.
Sorry to be so blunt. But nobody can possibly master all of these traffic sources.
If you try to learn them all, you will end up knowing a little bit about everything – but you will not master anything!
Instead, focus ALL of your energy on ONE traffic source.. and DOMINATE it!
Why Pinterest Is Awesome For Bloggers
First let me begin by explaining why you should put all your focus on Pinterest to drive massive traffic to your blog.
Pinterest is by far the easiest and fastest way to generate massive traffic to a new blog.
Let me explain why.
Google will ignore new blogs!
Google will not show love to new blogs, period. New blogs lack quality backlinks and lots of content, two key SEO factors.
Social media sites suck at sending traffic!
Twitter, Facebook, Instagram and Snapchat are huge social media sites. But they are not designed to send you traffic. Their number one goal is to keep you on the platform.
Think about it, do you go to these social media sites to do research or learn new things? Not me.
Facebook is for family, Instagram is for pictures, Youtube is about videos, Twitter is about current events. What about Pinterest?
Pinterest is all about about discovering new content!
Pinterest pins last forever.
The average lifespan of a tweet can be an hour – tops. The lifespan of a Facebook post can be up to a day. The same applies to Instagram.
But on Pinterest, your pins are forever, yo! That’s the power of Pinterest and that’s why it’s essential for you to use Pinterest to get traffic to your new blog.
Is Pinterest For Everyone?
You might think that your blog content isn’t suited for Pinterest. Think again! Just about any niche can find success on Pinterest.
Do me a favor, do a search on Pinterest for your niche. See all that content? I can practically guarantee you that your niche can perform well on Pinterest.
Who is on Pinterest?
Here are some demographics on Pinterest’s user base.
- 200,000,000 monthly active users
- 70% of Pinterest users are female.
- 80% browse Pinterest through their app.
- Median age of a Pinterest user is 40.
- 40% of Pinterest users have an income of $100k+.
- 60% have children 5 years or younger.
Is Pinterest for women only?
If you think Pinterest is all about home decor, recipes, crafts and weddings, you’d be wrong. Pinterest also has the following niche categories: cars and motorcycles, geek, men’s fashion, outdoors, science and nature, sports, tattoos and technology.
Think about it this way, if 70% of Pinterest users are female, and there’s 200 million active users, that means there’s 60 million active male users on Pinterest.
What other platform has 60 million male users and sends more traffic than Pinterest? I’m waiting.. there isn’t one!
Let’s Set Up Your Pinterest Account
Now that we’re convinced that Pinterest is the number one way to get traffic to a new blog, let’s start setting up your account for success.
Sign up for a business account
You can sign up for a Pinterest business account here.
If you already have a Pinterest account, you can convert your personal account to a business account here.
Afterward, I suggest you set your personal boards to secret. If you have a fitness blog people don’t want to see your home decor pins!
Pick the right username
Choose a username that reflects your blog title if possible. Mine is pinterest.com/edwindollars
You can change your username in the Pinterest settings page.
Choose a profile image of your face
Pinterest is personal, so choose a headshot so people can feel connected to the person behind the profile.
Add keywords to your business name
Keywords matter on Pinterest. Add some keywords to quickly describe what you do. Mine, for example is Edwin Dollars | Let’s Make Money Blogging!
Complete your bio
Write a one or two sentence description of what your pins will be about. Be sure to use keywords, because Pinterest is actually a visual search engine.
Mine reads “Hi I’m Edwin. I help people make money blogging. Take my FREE 5 day email course to earn your first $1,000 today! https://edwindollars.com/1k-pinterest/”
The basic template is this:
- Who are you
- What do you do
- Your call to action
Create some boards
Begin by creating niche-specific boards. Use your blog categories to help you create your boards.
Some of mine are: start your first blog, grow your new blog, get traffic to your new blog and how to grow your email list.
Use keywords in the title and be sure to fill out the description of your boards with more related keywords.
The description for my Start Your First Blog board reads “Looking to start your own blog? This board is for new bloggers and beginners who want to start their own blog and begin making money online!”
Begin adding pins to your boards
Now it’s time to populate your boards. If your blog is new, you won’t have much content to pin.
But even with no pins of your own, you can and should begin saving content on Pinterest.
If you save content on Pinterest that consistently gets good engagement, your overall profile will benefit.
If you pin good stuff, you can be seen as a great curator of content. Not only that, but every time you pin something, the pinner is notified and may return the favor.
Enable “Rich Pins”
Not all pins look the same. Rich pins stand out and will drive more traffic to your blog.
With rich pins enabled, your avatar, title and description are prominently displayed.
In order to get rich pins enabled on your account you’ll have to take the following steps.
1. Claim your blog
Go to the Claim Website section in your account settings. Follow the instructions for claiming your blog. The easy “no-code” way of doing it is to use the Yoast SEO Plugin and copy/paste the “meta tag” code in the Yoast > Social > Pinterest section.
2. Add meta tags
You need to add the correct “open graph meta data” in order to use rich pins. If you don’t know what that means, don’t worry. I have no damn clue either!
Again, using the Yoast SEO Plugin, go to Yoast > Social > Facebook and enable Open Graph meta data.
3. Apply for Pinterest rich pins
Submit a blog post to the Rich Pins Validator tool. After it has been validated, you should see your pins convert to rich pins within an hour!
How To Make Your Own Pin Images
Now that you have your Pinterest account set up for success, it’s time to start creating pins!
If your blog is new, don’t worry, you can still get started right away. If you have only 5 articles, create multiple pins for each article. I create between 5-10 different pins for each of my blog posts!
Use different images, different font, different text and add unique descriptions too. This way, you can turn 5 articles into 50 different pins!
How do you create pins? You have plenty of options.
- pay a designer on fiverr.com (expensive)
- hire a freelance designer on upwork.com (really expensive)
- buy photoshop, learn photoshop and do it yourself (super expensive)
- use canva.com to make them yourself (totally free!)
The clear option here is to use Canva to make your pins.
I create all my pins for free on Canva.com. When I was a newbie at designing pins, I used Canva’s pre-made templates so it was easy peasy!
All you have to do is change out the image, edit the text, save the file and upload to Pinterest.
Automate The Process Of Pinning
When it comes to business, scalability is so important. While Pinterest is an awesome way to get traffic to a new blog, you can’t spend all day pinning!
This is where the use of an automation tool will save you tons of time. I use Tailwind to schedule my pins to be posted at peak hours, every single day.
According to Pinterest’s own best practices page, you should be “adding content consistently over consecutive months”. In other words, don’t show up one day, mass pin, then disappear from the platform.
Consistent pinning is the key to growing your overall reach on Pinterest.
Important Takeaways From This Guide
For new bloggers, there is no better way to explode your traffic than with Pinterest. The traffic is free and it is abundant!
We went over a lot in this Pinterest guide for newbies, but the most important takeaways are:
- Set up a Pinterest business profile for your new blog.
- Create and pin high quality vertical images using Canva.
- Take advantage of rich pins to make your pins stand out.
- Use a pin scheduler like Tailwind to automate your pins.
If you found this post helpful, please save it on Pinterest in your blogging or marketing boards!