Getting traffic to your new blog can be difficult. After all, nobody knows who you are and you know Google isn’t going to send you any traffic yet.
So what is a new blogger to do? The answer is: Pinterest!
Pinterest is by far the easiest and fastest way to generate massive traffic to a new blog.
By implementing a solid Pinterest marketing strategy you can generate hundreds (if not thousands) of unique visitors to your blog daily.
I’m going to show you how to use Pinterest to drive massive traffic to your new blog with this Pinterest guide for newbies.
Ready to experience a Pinterest traffic explosion on your new blog? Let’s get started!
First let me begin by explaining why you should put your focus on Pinterest to market your blog posts instead of any other traffic source.
Google will ignore new blogs
Google will not show love to new sites, period. Since new sites don’t have lots of solid backlinks and lack a large quantity of content, Google doesn’t yet know whether they should send their traffic your way yet.
Look to social media sites to get traffic to your new blog
Social media sites bypass Google’s complex algorithm and can put your content in front of millions of eyeballs. All for free.
Which social media sites send the most traffic?
If you look at the top social media sites you will see Facebook is #1, followed by Youtube, Instagram, Twitter and finally Pinterest. However this is gauged based on overall traffic to those sites, not on the traffic they send to your blog.
If you look at which social media platform consistently send the most traffic to your site, it will be Pinterest. (Of course there are exceptions, if a Facebook or Twitter post goes viral, they can beat anybody.)
Pinterest actually wants to send you traffic
The reason why Pinterest wins at traffic generation is because the end user is actually looking for websites to visit, save and share.
Facebook is more geared toward keeping in touch with friends and family. Youtube is about viewing videos. Instagram for sharing pictures. Twitter is more for communicating about current events. In other words, these sites want to keep you on the platform and away from external sites!
Pinterest pins last forever
The average lifespan of a tweet can be an hour – tops. The lifespan of a Facebook post can be up to a day. The same applies to Instagram.
But on Pinterest your pin can get a life of its own and live on for years. That’s the power of Pinterest and that’s why it’s essential for you to use Pinterest to get traffic to your blog.
Is Pinterest For Everyone?
Who is on Pinterest?
Here are some demographics on Pinterest’s user base.
- 200,000,000 monthly active users
- 70% of Pinterest users are female.
- 80% browse Pinterest through their app.
- Median age of a Pinterest user is 40.
- 40% of Pinterest users have an income of $100k+.
- 60% have children 5 years or younger.
Is Pinterest for women only?
Not all bloggers can benefit equally from Pinterest traffic. Mom blogs are extremely popular on Pinterest. But if you have a blog geared toward only men, you’re going to have a harder time finding traction on Pinterest.
However if you’re running a blog that has a universal appeal such as a food blog or travel blog, you can find better success on the Pinterest platform.
Wait! Guys use Pinterest too!
You might think Pinterest is all about home decor, DIY, crafts and weddings. But Pinterest also has the following niche categories: cars and motorcycles, geek, men’s fashion, outdoors, science and nature, sports, tattoos and technology.
If 70% of Pinterest users are female, and there’s 200 million active users, that means there’s 60 million active male users on Pinterest. What other platform has 60 million male members and sends more traffic than Pinterest? I’m waiting.. there isn’t one!
Getting Started With Pinterest
Now that we’re convinced that Pinterest is the number one way to get traffic to a new blog, let’s start setting up your account for success.
Sign up for a new account
If you already have a Pinterest account, start a new one for your blog. You won’t want to mix your personal account with your business account.
Pick the right username
Choose a username that reflects your blog title if possible. Mine is https://pinterest.com/edwindollars
Choose a profile image of your face
Pinterest is personal, so choose a headshot so people can feel connected to the person behind the profile.
Complete your bio
Write a one or two sentence description of what your pins will be about. Be sure to use keywords, because Pinterest is actually a “visual search engine”.
Create some boards
You pin articles onto boards. Think of them like categories. The more niche-specific, the better. Again, use keywords in the title and description. Mine include Build A Blog, Grow Your Blog and Get More Traffic To Your Blog.
Begin pinning your own content
Now it’s time to populate your boards. Take your Pinterest profile to the next level and make it stand out above the rest. Choose your top posts at first and fill up your boards so your profile isn’t empty.
Create “Rich Pins”
Not all pins are the same. Rich pins stand out and get a higher click through rate. That means more traffic to your blog.
See the example above? With rich pins enabled, your title and description show up, making it more appealing to click.
In order to get rich pins enabled on your account you’ll have to take the following steps.
Claim your blog
Go to the Claim Website section in your account settings. Follow the instructions for claiming your blog. The easy “no-code” way of doing it is to use the Yoast SEO Plugin and copy/paste the “meta tag” code in the Yoast > Social > Pinterest section.
Add meta tags
You need to add the correct “open graph meta data” in order to use rich pins. If you don’t know what that means, don’t worry. I have no damn clue either. Just install the Yoast SEO Plugin and go to Yoast > Social > Facebook and enable Open Graph meta data.
Convert your profile to a business profile
This is a crucial step before applying for rich pins. Two benefits of a business profile are that you will be able to display your blog name instead of your name on your profile. You will also get access to Pinterest Analytics to see how your pins are performing. Go to https://business.pinterest.com to convert your personal account to a business account.
Apply for Pinterest rich pins
Submit a blog post to the Rich Pins Validator tool. After it has been validated, you should see your pins convert to rich pins within an hour!
Getting More Pinterest Followers
What’s the point of pinning if nobody can see your pins? In order to get massive traffic from Pinterest, you need followers to re-pin and disseminate your content.
Here are several ways to increase your Pinterest follower count.
Add a Pinterest button
Add a link to your Pinterest profile on the homepage of your website. It should be visible on every page of your blog. I have a link to my Pinterest profile at the bottom of each page.
You can even add a Pinterest widget that displays your latest pins on your sidebar to give your Pinterest profile even more visibility.
You can build your own Pinterest widget or button here.
Add a call to action
At the end of every blog post, you should always have a call to action. Otherwise, your reader will close the page without taking any action. Some common calls to action include:
- leave a comment
- subscribe to my newsletter
- tweet this post
Another call to action you can use is “pin this blog post on Pinterest”. It encourages engagement while not taking away from the article.
Follow like-minded users
One easy way of growing your Pinterest follower count is to follow users who are interested in your topic. Many will follow you back. Find a top competitor on Pinterest and follow some of their followers. Do not overdo this as you may get your account suspended. Keep it at under 100 per day.
When you’ve already pinned all of your own original content, go out and look for great content on Pinterest (or elsewhere) and share it with your followers. The owner of the content you’re repinning may notice and follow you and repin some of your stuff too.
If you forget to pin for a few weeks, your followers may unfollow you as they’ll deem your account dormant. Stay visible and omnipresent to make it appear you are worthy of a follow.
I’ve used Pinterest to generate tons of traffic to my personal finance blogs. But theres no way I could have done it without a tool to automatically pin for me on a schedule. That tool is Tailwind.
How To Get Your Pins To Go Viral On Pinterest
Creating pins all day is going to get you some traffic, but it won’t generate the massive traffic we’re seeking. To truly master Pinterest you must master the art of creating viral pins.
Here are several ways you can get your pins to go viral.
Encourage Pinning by making your images pinnable.
Use a WordPress plugin like Social Warfare. When a user hovers over an image, a Pin It button appears. The more your pins are shared, the better chance that one of them takes off and gets re-pinned thousands of times.
Pin all of your content
Pinterest users want something they’ve never seen before. So create great content to go along with a great image and pin away!
I create a pin for every single one of my blog posts. Not every piece of content will be connect with the average Pinterest user. But if you do not pin a blog post, you will get zero re-pins.
Create pin-worthy images
The perfect image for Pinterest will be a large vertical image. The size I opt for is 800×1200 pixels.
But I go further than that. I create multiple images for each of my blog posts. For some of them, I have up to 7 images I pin per post.
I use Canva (which is completely free) to create pin-worthy images. They even have Pinterest templates you can use, so you can just swap out the image and change the text.
If you think it’s a lot of work, think again. I made a few designs and now I use those as templates. I can crank out a pin in under 5 minutes since I just have to edit the text and the image.
Join group boards
In order to get your pins seen by the most amount of people, you need to join group boards. When you find a popular board with other contributors, you can message the owner of the board to ask them if you can join. (The owner of the board is the first profile displayed).
This way, your content is seen by people who don’t follow you. Without the use of group boards, your pins aren’t going to take off.
Where do you find group boards?
I’ve amassed a massive list of Pinterest group boards and have them in a spreadsheet. I’m including this spreadsheet in my Ultimate Blogging Bundle package.
Engage popular Pinterest users
If you see a user with a lot of pins and followers, re-pin some of their content and comment on their posts. Your generosity may be reciprocated. Just one re-pin from an influential user may send your re-pin count into the stratosphere.
Automate The Process
In order to succeed on Pinterest you need to be posting frequently. It can end up being too time consuming to post to group boards a few times per day. In fact, it’s downright impossible. So you’re going to need some help.
Here are your options for pinning on Pinterest.
Do it yourself
Hire a Pinterest VA
You can hire a virtual assistant to follow a pin schedule. This can get ridiculously expensive as you’re paying someone by the hour. Honestly, if you did this, they would just use their own Tailwind account to do it for you.
Use a pin scheduler
All of the real pros use Tailwind to schedule their pins. It will automate the pinning process so you can concentrate on content creation instead of social media marketing.
The true benefit of using a Pinterest scheduling service like Tailwind is that you can create a schedule to post pins at the best hours to maximize engagement. You can drag and drop to create a complete Pinterest editorial calendar in minutes.
Important Takeaways From This Guide
For new bloggers, there is no better way to explode your traffic than with Pinterest. The traffic is free and it is abundant!
We went over a lot in this Pinterest guide for newbies, but the most important takeaways are:
- Create and pin high quality vertical images using Canva.
- Use rich pins to make your pin stand out.
- Use a pin scheduler like Tailwind to automate your pins.
Good luck and let me know if you have any questions!