If you have a Pinterest account but it’s not driving massive traffic to your blog, listen up!
I’m going to let you in on 6 Pinterest marketing strategies to DOMINATE Pinterest and drive massive traffic to your blog.
If you need help setting up your Pinterest account for success and ended up here, I suggest you read this Pinterest guide for new bloggers first.
Why Is Pinterest So Awesome For Bloggers?
I can’t overestimate how important Pinterest has been for my business as a full time blogger.
If you know my story, you know I started creating personal finance blogs. What you might not know is that the vast majority of their success was due to Pinterest.
I use Pinterest to drive hundreds of visits to my blogs every single day. Pinterest is by far my number one traffic source, beating out Google by a mile!
The reason for this is because Pinterest is a search engine designed to send you traffic! Best of all, unlike Google, new blogs can get a ton of traffic from Pinterest.
How awesome is that?
But my Pinterest account wasn’t always poppin’.
I too languished with ZERO Pinterest traffic for months… until I mastered the strategies to grow my Pinterest followers, automate pinning to group boards and how to create viral pins.
Once I started to implement this Pinterest marketing strategy, my account (and my traffic) blew up!
Are you ready to learn my Pinterest marketing strategy?
Let’s do this!
What Is The Pinterest Smart Feed?
The Pinterest home page, also known as the smart feed, is what all Pinterest users see first when they open the app.
The smart feed is going to be your number one source of traffic from Pinterest.
The home page is no longer based on pins posted chronologically, so pinning a lot won’t get you on this page.
The exact formula for the smart feed is obviously a Pinterest secret. But based on Pinterest’s best practices page, we can guess what key factors influence your chances of appearing on the homepage.
There are three main components that I believe make up the Pinterest algorithm: pin relevance, pin engagement and who pinned it.
In this guide we will learn the Pinterest algorithm so you can consistently have your pins appear on the smart feed and in search results!
Step 1: Use Keywords Effectively
Pin relevance is a huge factor when it comes to showing up on the Pinterest smart feed.
Pinterest is not a mind reader, you have to tell Pinterest exactly what your pin is about using keywords.
Let’s say a user searches for a phrase like “how to start a blog”. If you want to show up for this search term, you need to use that keyword phrase in your pin description.
Write long descriptions that utilize not just your keyword, but related keywords and long-tail keywords too.
If your keyword phrase is “how to start a blog”, a related keyword phrase is “starting a website” or “create a blog”.
A long tail keyword is one that adds more words to the keyword. For example, if your keyword phrase is “how to start a blog”, a long tail keyword phrase is “how to start a blog for beginners” or “how to start a blog for free”.
Do keyword research on Pinterest
Say what?! Yes, Pinterest is a search engine, just like Google! Use the search feature on Pinterest to discover new keywords to use in your pin descriptions.
For example, type in “weight loss” into Pinterest and you’ll get the most popular keyword searches that include that term.
The top results I got were “weight loss meal plan”, “weight loss motivation”, “weight loss drinks” and “weight loss before and after”.
The next step is to create content (and pins) for each of these keywords.
Add your keyword phrase directly on the image
Additionally, you should also add the keyword phrase directly on the image too. Pinterest can read text-overlays!
You can add text overlays on Canva. It’s as simple as adding black text over a white rectangle.
Step 2. Boost Pin Engagement
If you want to appear on users’ smart feed, you need to create quality pins that receive engagement.
By engagement I mean it receives closeups, saves and clicks at a good ratio to the impressions it receives.
Imagine that each pin has a “pin quality score”.
If a pin has received 800 impressions, but only has 5 closeups, 1 save and 0 clicks, that is NOT a high quality pin and would have a low pin quality score.
On the other hand, a pin that has received 800 impressions, has 40 closeups, 15 saves and 15 clicks is more likely to be considered a high quality pin.
You will need to make sure that your followers actively engage with your new pins. That’s because…
Your followers will help determine your pin quality score.
When you add a pin on Pinterest, the new pin will be shown to your followers first.
Depending on how well received your pin is, Pinterest then decides whether to roll out your pin to non-followers.
But it’s not just your Pinterest followers who can help…
Your blog visitors can help increase your engagement score too.
To help boost the engagement of your pins, you can have your own blog visitors help the cause.
The readers of your blog are your biggest fans. Use them to help you boost your pin saves count.
At the end of every blog post, you should always have a call to action.
Your call to action can be “pin this blog post on Pinterest”. It’s how I close most of my blog posts, including this one.
You should also use a WordPress plugin like Social Warfare to add Save buttons directly on your images.
This simple step can add valuable Saves to your pin and sends positive signals to Pinterest.
Step 3. Create Viral Pin Graphics
Creating pins all day is going to get you some traffic, but it won’t generate the massive traffic we’re seeking.
To truly dominate Pinterest marketing you must master the art of creating viral pins.
Choosing the perfect pin dimensions
The perfect image size for Pinterest, according to Pinterest is 600×900 pixels. Don’t get hung up on that number though. What’s more important is the ratio. The ideal ratio is 2:3.
The size I opt for is 735 x 1102 pixels, which is the size Canva uses for its Pinterest templates. The size itself is not that important, as Pinterest will resize pins down to 564 x 846 pixels. It’s the ratio that matters.
Create pin-worthy images
Let me be clear here, I am not a graphic designer. Never have been, never will be.
Yet I have somehow someway managed to create pin designs that have been shared thousands of times on Pinterest. Did I say thousands? I meant hundreds of thousands.
If I can do it, so can you!
Here are some basic principles to keep in mind when you are creating your pin graphics.
- First things first, use Canva. It’s free and super easy to use.
- Make sure your text is easily readable. Add a box and put your text in the box if needed.
- I like to use images that natural have a blank space to add text on.
- Use colors for your text that are already in the images. Use this color palette generator.
- Make the headline catchy. Such as: 9 Insane Ways My Dog Makes Me Love Life
- Hint at what’s inside. Such as: Free Template Inside!
- Brand your images! Add your logo or your url on your pins. It will help raise brand awareness. Pin enough and pinners will start to recognize your pins.
Create multiple pins for each blog post.
I create multiple pin images for each of my blog posts. For some of them, I have up to 10 pins per post!
I use Canva (which is completely free) to create all of my pin-worthy images. They even have Pinterest templates you can use, so you can just swap out the image and change the text.
If you think it’s a lot of work, think again. I made a few designs and now I use those as templates. I can crank out a pin in under 5 minutes since I just have to edit the text and the swap out the image.
Step 4. Get More Pinterest Followers
What’s the point of pinning if nobody can see your pins? In order to get massive traffic from Pinterest, you need followers to save and share your content.
The Pinterest smart feed is comprised of pins Pinterest thinks you want to see and the pins of the people you follow.
Additionally, Pinterest has added a “Followers” tab to view only pins from users you follow.
So while having lots of followers isn’t the solution to dominate Pinterest marketing, it’s certainly a major part of the equation.
How To Get More Pinterest Followers
I’ve found two ways to get more Pinterest followers that really work.
The first one is to make sure your blog visitors follow you on Pinterest. You can add a Pinterest widget to your sidebar displaying your latest pins.
You can build your own Pinterest widget here.
The second method involves the old follow-unfollow tactic.
One easy way of growing your Pinterest follower count is to follow users who are interested in your niche. Many will follow you back.
Find a top competitor on Pinterest and follow some of their followers. Look for users who pin a lot, as they are the ones most likely to pin your content.
Follow selectively and do not overdo this! There are limits in place to protect against spam and the last thing you want is to get your account suspended.
Step 5: Join Niche Group Boards For Extra Exposure
In order to get your pins seen by the most amount of people, you need to join Pinterest group boards.
When you find a popular board in your niche with other contributors, you can message the owner of the board to ask them if you can join.
The owner of the board is the first profile displayed, as in the picture above.
By pinning your content onto popular group boards, your content is seen by people who don’t follow you.
Where do you find group boards?
I’ve amassed a massive list of 700+ Pinterest group boards and have them in a spreadsheet. I’m including this spreadsheet in my Ultimate Bloggers Toolkit.
Step 6: Automate The Pinning Process With Tailwind
Pinterest loves content creators. Pinterest survives and thrives based on creators adding great content to the platform.
Create and pin good content consistently and Pinterest will reward you with exposure.
Pinners who post every day are rewarded over pinners who mass-post infrequently.
10 pins per day for a week is much better than the entire 70 in one day.
It can end up being too time consuming to post to group boards a few times per day. In fact, it’s downright impossible. So you’re going to need some help.
This is where Tailwind can really help you maintain a constant pinning schedule.
I use Tailwind to schedule my pins to go out to my group boards. I pin upwards of 50 times per day!
The true benefit of using a Pinterest scheduling service like Tailwind is that you can create a schedule to post pins at the best hours to maximize engagement.
While there are different Pinterest marketing strategies, the one thing that will never change is this:
Create great content and the Pinterest traffic will come!
If you learned something from this post, please share this post on Pinterest onto your Pinterest or marketing tips board!