5 Rules For Choosing The Perfect Domain Name
If you’re reading this, perhaps you’re stuck thinking of a domain name for your new blog.
Even though this post is about how to choose the perfect domain name, I’m here to tell you that it actually doesn’t matter as much as you think it does.
Yes, you read that right.
Think about it. Nobody actually types a domain name to go to a website. We visit sites by clicking links.
We follow blogs because of their content, not because of the domain name!
The bottom line is this.
Your domain isn’t what matters, it’s your content that matters!
With that said, you don’t want to register a domain that sounds spammy and looks horrible. So, in this article I’ll show you how to avoid these pitfalls.
Here are my 5 tips for choosing the perfect domain name.
1. Only Use The .com Domain Extension
Let’s keep this short and simple to start. Choose a dot com domain. Any questions? No? Great!
Seriously, don’t bother considering any other domain extension. Even if the domain name of your dreams is available as a .net (but not a .com), do not choose the .net version.
You need your domain name to be yours, all yours. If someone has already taken the .com version, move on to picking another name. Do not choose an alternate domain extension!
The last thing you want is to drive traffic to the dot com version of your blog. Because of course, people will inevitably type in .com after your blog name.
“But but.. all the good .com domain names are already taken” you say? Nope. There’s plenty available if you get creative with words.
2. Use Your Name As The Domain Name
People will disagree with me on this one, I know it. There are those who say you need to have a keyword rich domain name. Heck, at least one keyword, right?
Well folks, have you seen Google’s search results? A keyword in the domain name isn’t going to make an impact in your rankings. Back in the day, it mattered. Not now. Keywords in your blog post titles are very important, but not so for your domain name.
Here’s why I would choose your name as the domain name.
Blogging is all about branding. One day you might be selling courses, offering coaching, you might even become a paid speaker.
You are creating a brand and that brand is YOU.
If you’re going to blog about personal finance, a domain like SavingYourPaychecks.com sounds okay. But now you sort of have to sell two brands at the same time.
Your domain and tag line would be “SavingYourPaychecks.com – with Michael Jacobs.”
I would much rather prefer the tagline “MichaelJacobs.com – I can help you save your paychecks”
The main difference here is that the second one tells me who you are and what you can do for me. I would rather join a newsletter or listen to a podcast with the second tagline.
Having your name be the domain name makes your blog feel more personal and less corporate.
Now the only caveat here is if you have a really long last name that is difficult to spell.
In this circumstance, I’d combine your name with a keyword. So, using the last example, I might pick PaycheckMichael.com. Here you get the best of both worlds, a keyword plus a bit of personality.
So go and put your name on it!
You can check the availability of your desired domain name below:
3. Check The History Before Choosing A Domain Name
Before you go about choosing a domain name for your new blog, do some research on the name first.
Go to Google and search for your domain name in quotes. This will let you see whether it was registered before and what type of history it had. So if you wanted DogTrainerDaniel.com you would look for the following search terms in Google (all with quotes).
- “Dog Trainer Daniel”
You’ll need to make sure there is no history with your brand name.
Imagine if you want to start a golf blog called 18 Holes With Kate and that just happens to be the name of an adult movie series. So yeah, just Google your choice first.
4. Make Sure It’s Available On Social Media Sites
Don’t go choosing a domain name and registering it just yet! Hold on to your horses. There’s another thing you have to check first.
Are the social media handles of your domain name taken already?
Now, you might say, how is this possible? Nobody else has registered my domain, so why would the social media names be taken?
Well you’d be surprised. While domain names expire, social media url’s do not! It’s possible that 10 years ago, someone registered the domain (and all the social media accounts) then let the domain go. Yet the social media accounts stayed. Dormant, but still taking up the name.
Your desired social media handle could also have been taken for other reasons.
Let’s say you chose CookingWithJenny.com as your domain name. Who’s to say there isn’t another Jenny out there who loves to cook. She may have chosen CookingWithJenny to be her handle on Instagram and Twitter.
If that happened, now you’re left with coming up with misspellings or adding a number after the name – eek!
5. Okay. Just Do It Already!
If you’re still reading this, you’re doing it wrong! I don’t want you to get stuck at this phase of the blogging process.
Choosing a domain name is only part one of a long journey. I literally chose EdwinDollars.com on a whim. It just came to me. I don’t even think it’s that good!
But hey my attitude is I’m going to build this blog and make it good!
Some of the best blogs out there have horrible domains and guess what?
It’s your content that matters.
With that said, if you need help choosing a domain name, leave your choices in the comments and I’ll give you my opinion.
The important part is that you act on it!
Go ahead and type a domain name in the box below and see if it’s been taken yet.