For a blog to gain traction, it needs to be interesting, it needs to stand out. If you’re blogging in the same style in every blog post, your content is going to get stale. There’s more than one type of blog post, so use a variety of styles in your blog. I’m going to tell you the 12 types of blog posts your blog needs to have to be a success.
I covered what to write in your first blog post already. But after that, what else do you write about? Sometimes, after publishing 5-10 articles, you realize you might have covered your niche already! Well, I’m here to tell you that there’s an endless amount of stuff you can write about, regardless of your niche.
After reading this article, you will have no excuse now when you say you don’t know what to write about! Utilize the different types of blog posts I’ll mention in this article and you will never run out of ideas.
Here are the 12 types of blog posts that work in almost any niche:
Why are these types of blog posts so popular? Because they generate a high click through rate. A high click through rate means high engagement and Google (and Twitter and Facebook and Pinterest) love that. No matter your niche, you can create lots of list posts. In fact, most of the articles on this blog are list posts because they get more traffic compared to other types of blog posts.
You don’t have to go all Buzzfeed and create outrageous headlines either. Here’s some sample headlines if you have a food blog.
- 11 Delicious Meals You Can Make On A Cast Iron Skillet
- 19 Useful Kitchen Tools To Take The Stress Out Of Cooking
- 7 Recipes You’ve Never Heard Of But Need To Make
List posts are awesome because they are pretty easy to create. You come up with a topic, then write down your list, then just fill it in and presto you’re done! Readers love them too, as list posts are highly scannable. They allow your reader to preview your entire content before deciding whether to read the entire article.
Hack alert! Create multiple pins (5-10 different images) for each of your list posts. Pinterest users go nuts over list posts. Use PicMonkey to create your designs (they have Pinterest templates!) and start pinning.
The How-To Guide
A lot of your posts will be “filler” content. What I mean by that is that it won’t be your best stuff. There will be some personal stories, some list posts, blog updates, etc.
But a how-to guide? That’s where you’ve got to shine. This is going to be what is called your “pillar” content. Your how-to guides need to be thorough, informative, in-depth. In short, they need to be as awesome as you are.
The purpose of a how-to guide is to get Google traffic. When people perform a Google search they are almost always asking how to do something. A how-to guide is the perfect way to capture this valuable traffic.
Here are some examples of how-to guides if you’re running a dog blog.
- Everything You Need To Know About Potty Training Your Pets
- How To Groom Your Dog Like A Professional [How To Guide]
- The Ultimate Guide To Making Money As A Dog Walker
You will show Google how important your how-to guides are by linking to them from all your other content. Here is how I would structure it.
Hack alert! If your blog has 5 categories, you need 5 how-to guides. In each of your blog posts within a category, add a link to the how-to guide from the same category.
Top Blogs In Your Niche
Do a Google search for blogs in your niche. For each site you want to compile the following information onto a spreadsheet:
- blog url
- blog title
- headshot (or logo) image
- name of the blogger
- their twitter handle
- topics they write about
Add the information you collect onto a blog post and voila you’re done! This type of post practically writes itself.
The beauty of this idea is that it can be done many different times for a sub-niche smaller than yours or for a larger niche that encompasses yours. Let’s say you have a real estate blog. You can do the following posts:
- The 10 Best Real Estate Blogs In [City]
- The Top 14 Mortgage Blogs Of [Current Year]
- 31 Home Improvement Blogs You Need To Be Following
Hack alert! This type of blog post is the best way to get backlinks. Get in touch with each blogger by sending them an email letting them know they made your list. Then, ask them for a backlink from their blog. It’s not going to work with every blogger, but you could end up with 5 backlinks every time you write this type of blog post.
List Of The Best Resources Or Tools
This next idea is perfect for listing resources. If you are an expert in your niche, you probably have a bookmarks folder full of useful links you could be sharing.
Don’t hog up those precious resources, share them! As an added bonus, if any of those tools you use has an affiliate program, join and add your affiliate link. This type of blog post is absolutely perfect for inserting affiliate links and not appearing spammy.
Here are some ideas for someone with an SEO blog.
- 5 Best Keyword Research Tools For Pro Bloggers
- 9 SEO Tools Every Serious Blogger Needs To Use Daily
- 8 Awesome Tools To Track Your Google Rankings
Hack alert! If you’re having trouble coming up with a list of resource, Google your keyword phrase, such as “seo tools”. You’ll see a list of sites that are full of these tools. Go through these lists and curate them, choosing the ones you want to add to your list. Doing this cuts your workload time in half.
Best Apps In Your Niche
Let’s not forget about apps. Depending on your niche, there could be some apps that could be useful to your readers.
If you run a health blog you can create some articles on the best apps in your niche, such as these topics:
- Stay On Your Diet With These 5 Must-Have Diet Apps
- 8 Premium Fitness Apps That Track Your Progress
- 7 Daily Planner Apps To Boost Your Productivity
Hack alert! Contact each and every app that you mention on your blog via email and Twitter. Let them know you have featured them and ask them if they could share your link with their audience. You will end up with some good social media mentions as a result!
Readers love this type of content because a case study provides readers with a real world example. You don’t have to be a top-notch researcher to create a case study. You just need to have lived through the personal experience and can document your results.
Case studies can be more than just informational, they can be inspirational too! The purpose of a case study is to show how you went from point A (sad face) to point B (happy face).
Here are some examples of case studies for fitness bloggers:
- How I Got A Six Pack In 6 Months Eating Chicken
- What Happened When I Did 250 Pushups For 38 Days In A Row
- I Cut Out Carbs For 2 Months – See The Full Results
Frequently Asked Questions
The FAQ post is another favorite of mine. Rather than coming up with one topic with one answer and trying to expand on it, why not come up with a series of questions (and answers) instead?
This type of blog post gets more attention than your typical blog post since you’re approaching the topic from a different angle. Here are several examples:
- 5 Questions About [Topic] But Were Too Afraid To Ask
- 9 Of The Most Frequently Asked Questions On [Topic]
- 11 Questions Every New [Your Topic] Will Have
Hack alert! How do you find out what people are asking? Quora.com is a great resource. Just type in a few of your main keywords relating to your niche and find out.
Be like Oprah! How can you go wrong? Oprah herself wasn’t really an expert, was she? She just invited experts to talk. I’m not saying she didn’t do a great job on her show, but all she did was ask the right questions. So be like Oprah and interview other bloggers in your niche.
You will always have a source of content if you run an interview series on your blog. This type of blog post is super easy to write – because you’re not even the one writing it!
Here’s how it works. Email another blogger in your niche and ask them if they want to be a part of your interview series. Tell them you are interviewing the best bloggers in your niche and that you want them to be a part of it. Really stroke their ego, you know? Be sure to mention they’ll get a backlink to their blog too.
Then, craft a series of questions and pass it their way. Their answers will be the content of your blog post.
Be sure to write questions that are interesting and can evoke emotion. Here are some sample questions you can ask to get more than just one word answers.
- ask what their biggest mistake was
- what was their “aha!” moment where everything finally clicked
- ask about a struggle they have faced and how they overcame it
- what tools (or apps or products) they use every day that helps them
Hack alert! Once it is posted, email them with the link. Odds are, they will link back to you (or offer to interview you) and they’ll mention it on social media. People love to brag about being interviewed.
What do you do when you need new content for your blog? Have someone else write it, of course! There are lots of bloggers out there who would love to guest post on your blog. What do they get out of it? Exposure and a backlink. What do you get out of it? Fresh content for your blog!
In order to get the most out of guest posts, you need to have strict rules. Here are some rules you should have for guest posts:
- Have a word count minimum. The higher the word count the better. I’d say minimum word count of 700 is as low as I’d go. (This blog post is 2,700+ words long by the way!)
- Approve the article topic beforehand. Have them send you a list of topics and you pick the one that best fits your blog.
- Minimize the number of backlinks. Say one backlink to their site in the content is fine, one or two more links to sources (if necessary), another link in the author bio and one more to their Twitter profile.
- No commercial links. This one is a biggie. You should stay away from accepting guest posts from companies looking to build their backlink profile off of you (unless of course they’re willing to reward you handsomely). Ask guest posters what their link is and make sure you’re linking to another blogger in your niche, not a company.
Hack alert! How do you get guest post requests? You need to have a contact page where you spell out that you accept guest posts. You can even add a contact form (using the WPForms plugin) with a drop-down list of options where one of the options is Guest Post.
You can even have a larger form where bloggers can fill out their contact info and submit their article topics so you don’t have to waste time emailing back and forth so much.
When you’re short on ideas, reach into the blog ideas bag and pull out a product review post! Every product (or service) in your niche can and should be reviewed on your blog.
You’re an authority in your niche, after all. Your readers would love to hear the opinion of the expert on a particular product. Be thorough in your review though. If it’s a physical product, take lots of pictures from all angles. If it’s a digital product, screenshots are a must.
Here are some sample headlines for a tech blog.
- Hands On With The iPhone XS: Best Smartphone Ever?
- Beats Headphones: Are They Worth The High Price Tag?
- Apple Watch Series 4: Is It Worth It To Upgrade?
Hack alert! You might know that you should sign up as an affiliate to every product you review. That way you’ll earn a commission for every sale. But did you know you might also get the product to review for free? Contact the company and ask for a free product in exchange for the review. You’ll be surprised how many say yes.
I love a good head to head matchup. When there are competing products, rather than review each one alone, put them side by side in a battle to the death.
List the pros and cons of each and declare a winner at the end.
If you run a blogging blog like I do, I can compare these competing products:
- Bluehost vs SiteGround: Which One Is Best For New Bloggers?
- Deposit Photos vs Pexels: Where Should You Get Stock Images?
- OptinMonster or OptinCat: Who Makes Better Optin Forms?
- Mailchimp vs ConvertKit: Who Will Win The Showdown?
Hack alert! Add affiliate links to both of the products who are competing against each other, even the loser!
Personal Story Post
When you’re all out of ideas, you can always pull out a personal story from your past. It is totally okay to exaggerate your story to make it more interesting. Nobody wants to hear about your trip to the grocery store where you used 3 coupons. But that trip to the grocery store where you slashed your bill in half and the checkout ladies’ jaw dropped? Yeah that’s a much better story!
Here’s some examples of a personal story post for a personal finance blogger:
- How I Paid Off My $42,000 In Student Loan Debt In 2 Years
- Here’s What I Did When The Bank Foreclosed Our Home
- How I Grew My Credit Score By 100 Points In A Month
Hack alert! Personal stories may not get the highest click through rate. They also won’t be found in Google search either. But these posts are going to be some of the most valuable pieces of content you can write. Let me explain why.
When you write a personal story you are connecting with people. That connection is valuable because that’s the only way to turn a visitor into a reader, a reader into an email subscriber and an email subscriber into a paying customer.
After you capture their attention with a personal story, it’s time to capture their email. The personal story type of blog post is ideal for adding an optin form.
Most of the content you create needs to be created with a purpose. What I mean by that is, ask yourself why you are writing this post. If it’s merely for the sake of writing, you probably shouldn’t do it.
Every single type of blog post I listed above serves a purpose. Some of the content ideas above are created solely for generating viral traffic on social media (which may play a role in Google rankings). Others are for acquiring valuable backlinks to your blog (which definitely plays a role in Google rankings). Others are keyword and content-rich posts meant to rank high in Google.
Google is so important because if you don’t get Google traffic, it will be very difficult to expand your reach outside your current readership.
One final hack alert! You now have some ideas now on what type of blog posts to write, but what about the actual content? For that, you need a keyword research tool.
What do I do before every blog post? I do keyword research – and you should too. Every blog post I write targets a specific keyword phrase to rank in Google.
Enter a keyword phrase on the link below to see whether the article for that keyword phrase is worth writing (free account required). I do this before every post and this tool helps me choose blog post topics.