In this blog post I’ll guide you step by step on how to create an awesome blog post. Keep reading until the end, as I’ve got a blog post template to write the perfect blog post.
Writing a blog post hasn’t always been easy for me.
I used to stare at the blinking cursor, paralyzed with fear and uncertainty.
It wasn’t that I didn’t know what to write about. I had ideas. I just didn’t know how to get them out in any kind of order.
It wasn’t until I created a blog post template that everything clicked.
Once I began following this blog post outline, it became super easy to write a blog post.
Now, I can write 2,000+ words of quality content in less than an hour!
I have refined my blog post template and now I’m going to share with you the exact formula for how to write amazing blog posts!
Everything You Were Taught Was Wrong
In school, you are taught to follow certain rules as it pertains to writing an article. Well folks, this isn’t school, so we don’t need to follow those rules!
With blogs, those rules don’t apply.
You need to throw away everything you’ve ever learned about how to write an article out the window!
When you write a blog post, you need to write it informally, as if you are talking to a person… because that’s exactly what you’re doing.
Formatting? Forget about it. Run on sentences? Go for it. Starting a sentence with “And”? Do it!
And that’s not all. (see what I did)
Facts with references? Who cares!
Sure, facts are important. But people don’t remember facts and figures, they remember how you made them feel.
No matter your niche, you can write in a way that takes the reader through an emotional journey.
They need to connect with you and they won’t connect with you on a human level if you talk like a robot!
See how I started this blog post? You’re still reading because I humanized myself and we made a connection!
Understand The Customer Journey
Before we get started, we need to understand how the visitor got to your page and why they are there.
Here is the typical customer journey:
- Perform a Google search or Pinterest search. <– use keywords in your post!
- Click on the BEST headline (hopefully yours!). <– make it f’n awesome!
- Scan your page looking for solutions. <– list style articles work great!
- Look at further resources to take the next step. <– get on your email list!
If you do every step correctly, you WILL get engagement!
Do Keyword Research
What should you write about? If you write about something nobody is looking for, you will not get any traffic.
Before I write anything, I first do keyword research. Here’s how to start.
Use Google auto-complete
You can research what are the burning problems in your niche by doing a Google search and seeing what words show up on auto-complete.
When I type in “blog post” into Google, I got all these suggestions:
- blog post ideas
- blog post template
- blog post format
- blog post outline
- blog post title generator
So that tells me that people really want help on how to write a blog post. This is exactly how I got the idea to write this post.
You can also do keyword research on Pinterest. When I type in blog post I get these suggestions:
- blog post ideas for beginners
- blog post template
- blog post design
I also use Quora.com to help me get ideas on what to write about.
A search for “blog post” yields these popular questions:
- What do I write my first blog post on?
- Where do you get blog post ideas?
- How do I write blog posts faster?
- How can I write high quality blog posts?
Use a keyword research tool
Pro bloggers go a step further in their keyword research. They want to know how often a keyword phrase is searched and what the level of competition is like for that phrase.
For that kind of data you’ll need a keyword research tool like Long Tail Pro.
Okay now let’s begin… where it all begins.
Write An Awesome Headline
The headline is the first thing a reader sees. Yet it should be the last thing you write.
But since we’re doing it chronologically, I’ll mention it first.
Nobody will ever read your blog post if your headline isn’t great. This is your first impression and you literally have about 2 seconds to catch their attention.
Typically a user will be scrolling on their smartphone and it’s your job to make them stop scrolling and click on your article.
You’re going to need a headline that makes them stop in their tracks.
Here is the anatomy of a great headline:
Number + Adjective + Keyword + Promise
For example: 5 Awesome Ab Exercises To Get You Ripped In Two Weeks
Let me break it down and create another great headline for you.
- Number. Choose an odd number. Listicles get clicks, so starting with a number works best. I’ll choose number 17 for this example.
- Adjective. Choose an emotional adjective, such as mind-blowing, awesome, genius. I’ll choose genius.
- Keyword. Use your keyword phrase in the headline. Use your 2-3 phrase in the middle of the headline. My keyword phrase is “dog training tips”
- Promise. Make a BOLD promise… then deliver! It is not click-bait if you deliver on your promise to the reader. My promise is “to turn your dog into a saint!”
My entire headline would be: 17 Genius Dog Training Tips To Turn Your Dog Into A Saint!
I could really go on and on about the headline, but I’ll leave you with this: spend the time to create an awesome headline, it is SO worth it!
Let’s get to the body of the blog post.
Describe The Problem
Each of your blog posts needs to identify and solve a problem. That’s why someone would click on your headline in the first place.
The first paragraph is where you can sink your hook into your readers. We’re going to need to connect with them.
Start your blog post describing what the problem is.
If you’re writing about student loan debt, add a stat about just how bad student loan debt is in America right now.
Make it dramatic.
Why It’s A Problem
Okay so there’s a problem, why does it matter?
Every problem has a negative effect, right? That’s why it’s a problem. Go into this a bit.
Following the student loan debt example, explain why, because of this debt, millennials will never own a house and will never retire early.
Don’t save the drama for your momma, this is the time to make your topic sound so important.
We’re talking practically life and death important here.
If they don’t see the severity of the problem, they wont keep reading.
How You Suffered
Now it’s time to connect the problem, their problem, to you.
You do this by showing empathy.
Using the same student loan debt example, you can say how this debt personally affected your ability to buy a car, buy a house and even find a partner.
Add more than just facts. You need to describe how having this problem made you feel.
This is where you should add words like: hopeless, lost, depressed and broken.
Give them all the feels, yo!
Your Lightbulb Moment
You know how they feel because you’re in the same boat. At least you were in the same boat.
Until something magical happened. Something that radically changed your life forever.
It was as if the red sea had parted. OMG it was like a vision you had that must have come from an angel himself!
This is your lightbulb or AHA! moment.
Describe how your life has changed since this revelation.
It’s not just about specifically what has happened in your life, such as buying a car or a house. It’s more about how this change has made you feel emotionally.
For example: this immense weight has been lifted off my shoulders, I have a new lease on life, I am no longer shackled, I feel free, I have hope for the future, I have more confidence.
This is the meat and potatoes of your article. The rest of it so far has been fluff. Now it’s time to deliver the goods.
You will want to be thorough and describe your solution to the problem. You need to provide real value here. Otherwise, you are wasting everyone’s time!
But above having good content, you also need to make your article easy to read.
You do this by separating your content into sections. Something like step 1, step 2, step 3.
I separate my content into headings (h2) to make it easily skimmable <– not a word but it should be.
I make my paragraphs super short.
By the way, the last one was literally a 6 word paragraph… and that’s perfectly okay.
Your Call To Action
I see so many articles that end and just… end. The next logical step for anybody reading that article would be to close the page.
I’ve written thousands of blog posts the last 15 years. Something I’ve learned is that human beings follow orders from authority figures.
This is true in real life, but also in blogs. If you write an awesome blog post, you are estabishing yourself as an authority on the subject.
At that moment, the reader is so into your content they will do practically whatever you tell them to do!
And yet, time and time again, I see articles that end without giving me the next step.
Human beings are not that complicated. People want to be given direction. They want to be told what to do.
End every blog post with a call to action.
You’ve written great content, now it’s time to make sure the reader doesn’t leave! If they leave, odds are they will never see your blog again for the rest of their lives.
Your call to action will depend on what you want your reader to do.
Here are some examples of call to actions:
- Leave a comment. (if you want your blog to be a community)
- Join my email list. (get the reader into your sales funnel)
- Share this post on Facebook (or another social media site)
One more thing, pick only one thing for your reader to do. Give them too many options and they will do nothing!
Here are a few things I’ve learned about human psychology in my 15 years of blogging:
- Tell them nothing, they will do nothing.
- Tell them to do 3 things, they will do none.
- Tell them to do 1 thing and they will do it!
So, did you enjoy this article? If you did, share it on Facebook, post it on Twitter, join my email list and… just kidding!
Just save this on Pinterest, y’all!