How To Make Your Blog Easy To Read

How to make your blog posts easy to read.

You need to make your blog easy to read.

I don’t care how good your content is. If your readers aren’t sticking on your page long enough to read it, it just doesn’t matter.

So what makes a blog easy to read? Three things play a major role:

Usability, readability and visual content.

Once you unlock the formula for a blog that’s easy to read, you will notice more social shares, more comments and more email subscribers!

But it gets better…

There’s an added benefit to having a blog that’s easy to read: readers stay on your page longer, which is essential for getting your blog to the first page of Google’s search results.

Google Loves Blogs That Are Easy To Read

It's so important to have a good avg time on page metric in analytics for Google SEO.

A metric known as time on page is crucial for Google SEO, as it helps to determine whether your blog page is providing good value.

In Google’s eyes, the longer someone stays on your site the more value you are providing to the reader.

You have this information, but how does Google have it? They time how long it takes for the user to hit the back button to return to the search results.

When a user spends a long time on your site that means they are consuming and enjoying your content. The time on page metric tells Google that your site offers real value.

I use the Monster Insights Wordpress plugin to see the time on page for each article on my blog.

Use Black Text On A White Background

The best text to use on your blog is black text on a white background.

I get it, you’re creative. But keep the creativity for your header, sidebar or footer. In the article section, don’t mess with the colors!

Only use black text on a white background.

For reading text, this is the only color contrast combination that works.

There’s a reason why just about every textbook or novel ever published has utilized this standard – it’s just easy to read.

Write Short Paragraphs

Keeping your paragraphs short is important to help with the readability of your new wordpress blog.

Nobody likes seeing a big block of text. Notice how you jumped past this entire paragraph and just read the next sentence? It’s because big blocks of text are easily ignored by most readers. So what exactly did you notice? You noticed and read the heading above this paragraph and the sentence below it, but I bet you glanced over this entire paragraph because it was simply too long.

Limit your paragraphs to 2-3 sentences.

I know it’s not grammatically correct but we’re writing blog posts not research papers!

Use Bold & Italics To Make Your Text Stand Out

When someone is reading your blog post, they should be taken on a journey.

You do this using words that convey emotion, as I described in my how to write a blog post guide. But you can also do this by emphasizing text.

Use bold, italics, underline and even highlighting to make your text stand out.

 Choose An Easy To Read Font

Download free fonts - Freebie Blog Resources

When it comes to fonts, there’s many options to choose from. If you’ve downloaded a premium WordPress theme, odds are they let you change the font of your body text and headings.

Here’s another example where simple is better.

To make your content easier to read, and to keep the visitor on your blog longer:

Use Georgia, Arial or Lato.

Another benefit of these fonts is that they are pretty universal. Regardless of whether they’re viewed on a mobile/desktop device, Mac/Windows or Chrome/Safari, your text will be seen as intended.

Larger Font Sizes Are Easier To Read

Larger easier to read fonts improves readability.

For a long time, text on webpages was small. Font sizes were about 12px. It’s about the font size found in most newspapers and books.

That was then and this is now. For some reason, font sizes have been increasing and I couldn’t be happier. You have no idea the amount of times I would scale up a page to 125% just to comfortably read the content.

When you choose a large font size, you are ensuring your content can be read by everyone. Not everyone has 20/20 vision or wants to strain their eyes to read small text.

The recommended font size for the text on a blog post is between 14 px and 18 px.

Personally, I like to go big and don’t hesitate to take it up to 20 pixels.

Set A Large Line Height

Choosing the correct line height of your content can improve the overall ux design of your blog.

Spacing is important for an easy smooth read. The last thing you want are all your lines squished together.

Choose a line height of 150%.

Here’s how to change your line height. Within WordPress, go to Appearance > Customize. Then go to Additional CSS.

And add this line:

body  { line-height: 150%; }

Your Blog Width Should Be Between 700-900 Pixels

What is the correct column width of articles to improve the readability and usability of your blog.

Narrow pages are difficult to read. The same applies to wide pages. With a wide article, it’s easy to lose your place when you’re reading a seemingly never ending line.

In order to keep the reader from becoming overwhelmed with too much text on a line, do the following:

Set the width of your blog posts to between 700-900px.

Use Visual Content In Your Blog Posts

Add visual content to your blog posts to keep readers on your page longer.

Want to make your blog posts easy to read? Add visual content to your blog posts to keep their eyeballs on the page.

I’ve scrolled through some horrible pages that were gibberish and stayed quite a bit just because I enjoyed looking at the visual content they had to offer.

Visual content makes your blog easy to read.

After all, plain text is boring. You should be using images as well as videos in your blog post content. Who doesn’t love a good picture to help illustrate your points?

You can get free stock images to use in your blog posts from Pexels and Unsplash.

You can go further and embed Youtube videos within your content. Just paste the URL and WordPress will embed the video directly into the post.

Infographics also work great. You can find lots of them at visual.ly.

List Style Articles Are Easy To Read

Writing list style posts improve the readability of your blog.

Ever wonder why you see list style posts everywhere? It’s because they work.

Even if you don’t like to admit it, you love to click on list posts. There’s no shame in that. I do it all the time too.

The reason why we all love list posts so much is because they are so easy to scan.

When you are doing a Google search you just want the answer to your question as quickly as possible.

List posts outline key points in a highly scannable way.

Organize Your Content Into Sections Using Headers

Add header tags in wordpress to your blog.

Whenever I go to an article, I don’t read the whole thing, word for word. I scan through the headings and only read the section that directly answers my question best.

It’s so much easier to consume blog posts when they are divided into readable sections rather than an endless block of text.

Don’t just use bold to separate your key points. No, use headers. They are also valuable as an on-site SEO tool. Headers (h1, h2, h3, h4) let Google know what the main key points in your article are.

I always use Heading 2 to separate the major sections of an article.

Use Bullet Points To Outline Key Points

Bullet points improve the readers experience on your blog.

In addition to separating your content into sections with headings, you should also list key points in bullet points.

Here’s why they work:

  • Outline key points. When you’re trying to break down a concept, bullet points make it easier to explain.
  • They’re sub-headers. Think of bullet points as sub-headers within the main headers of your article.
  • They’re amazing. Bullet points within list posts are like sprinkles atop an ice cream sundae. It’s like stacks on stacks.
  • I got you. See, you read this section of the article in part because of the bullet points. Ha!

Conclusion

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Follow these usability principles to make your blog posts easy to read. In return you’ll see an improved user experience that results in:

  • More social shares
  • Longer time on page
  • More pages visited
  • Happy readers!

Over time, you will find that your Google ranking will increase, as your readers stay on your page longer and visit multiple pages.

All of these metrics are awesome signs to send to Google that tells them your content is amazing and that your readers loving it!

If this article has helped you make your blog posts easier to read, it would totally rock my socks if hit the Pin button below to save this image on Pinterest!

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How to improve the UX/UI design of your blog. Get my AWESOME blog design tips NOW! #ux #ui #webdesign #design #blogposts #writing #writingtips #edwindollars

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